Skeleton Outline

Skeleton Outline

Proposals and Outlines- Under this tab we will post our project proposal as well as our skeleton outline for the website and documentary.

Antecedents- Here we will list the antecedents that were used before Tupperware was invented,  we will also be posting corresponding images so that viewers can see what the available items looked like.

Storage Antecedents:

• Mason Jars
• Pyrex (glass)
• Glassware
• Oval wooden shakers

Marketing Antecedents:

• Department stores salesmen (women)
• Door to Door salesmen (birth control)
• Home parties (Brownie Wise, Stanley)

History of Tupperware

1. This section will talk about how Earl Tupper invented tupperware while he was making plastic products for the war. Although he had his products sold in stores and in house parties, his sales were not taking off and he was struggling to turn a profit.
2. This section will also discuss Brownie Wise, how she became involved with Tupperware and her impact on tupperware sales and beyond. Brownie Wise, currently selling products for Stanley Home Products and wanted to help Tupperware by increasing sales in the home. She was later promoted to VP of the Tupperware company.

Impact of Tupperware

1. This section will discuss how Brownie’s home parties revolutionized sales, and empowered women to be entrepreneurs while working from home.
2. It will also discuss the impact that it has had on competing brands as well as how Tupperware has become a common household name for a product, even if they are a different brand.
3. Endorsed gender stereotypes by maintaining home space as a place for women, even though women could profit off of it.

Documentary- Here we will post our mockumentary and the sources we used to produce it.

Timeline/storymap

-Antecedents:

• Marketing: birth control during 1930s
• Brownie Wise marketing,
• Glass-precursor
• Plastics: After WWII

-Tupperware’s Evolution and Origin

• Tupper’s initial idea: playing with plastic
• Meet with Brownie Wise=TUPPERWARE PARTIES.

Documentary outline:

• Time frame: 10-15 minutes
• Yousef- Earl Tupper, narrator
• Emma- Brownie Wise
• Emily and Nicole- women at a Tupperware party
• 1950s era style and dress
• Mockumentary begins with Earl Tupper (a DuPont employee) tries to create a product with plastic
• Eventually creates Tupperware bowl and lid
• Struggles to sell product
• Mockumentary will show Tupper’s failed attempts to market and sell product
• Brownie Wise notices that Tupperware was not selling at department stores
• Brownie Wise and Earl Tupper meet on Tinder (maybe)
• Meets Brownie Wise
• She comes up with innovative way to sell Tupperware: Tupperware parties
• Mockumentary demonstrates Wise marketing Tupperware to women at parties
• Emma, Emily and/or Nicole bring up antecedents (ie glassware)
• Ex: “My food has gone bad!”; “My glass container broke AGAIN!”
• Wise also discusses how becoming a Tupperware entrepreneur is the best way for women to make money without
• A jealous Tupper grows resentful of Wise, confronts her and fires her after a year
• Flash-forward to modern age: Tupperware is a staple in kitchens across the country
• Talk about other products that have been influenced by tupperware or direct sales
• Companies like Glad and Pyrex enter the market and create their own “food storage containers”
• Talk about how even brands that aren’t technically tupperware (glad, ziploc, rubbermaid) people still refer to it as tupperware (common household name)  
• Impact of tupperware: flash forward to a present day kitchen with tupperware
• Emily and Nicole talk about how Tupperware is overlooked in our society
• Ex: “We take Tupperware for granted.”; “What would we ever do without Tupperware?”
• Ghosts of Tupper and Wise proudly reflect on their contributions (maybe)

List of media (image, videos, etc.).

Iconic image:

Steinmetz, Joe, photographer. “[Tupperware advertisement featuring a Joe Steinmetz photograph.]” Photograph. C1958. From State Library and Archives of Florida. https://commons.wikimedia.org/wiki/File:Tupperware_advertisement_featuring_a_Joe_Steinmetz_photograph_(9005296853).jpg (accessed March 16, 2017).

Pictures and advertisements:

Brownie Wise Papers, 1938-1968, Archives Center, National Museum of American History. AC0509-0000003

Catalog Advertisement” scanned advertisement. Brownie Wise Papers, National Museum of American History Archives Center, circa 1949-1966. AC0509-0000066. .

“Earl Tupper and Brownie Wise at the Tupperware factory in Farnumsville, Massachusetts,” 1951, Smithsonian Institution, Washington D.C.

Tupper, Earl. Open mouth container and nonsnap type of closure. US Patent 2487400 filed June 2, 1947, and issued November 8, 1949.

“Tupperware Price and Order Form,” scanned document. Brownie Wise Papers, National Museum of American History Archives Center. Circa 1951-1959.

Antecedent pictures:

TwoScarsUp, photographer “[Glass canisters made by Sneath Glass Company for Hoosier Cabinets.]” Photograph. c2008.  From wikipedia commons. https://commons.wikimedia.org/wiki/File:Sneath_Glass_Company_canisters_for_Hoosier_Cabinets.jpg (accessed March 16, 2017).

Wycoff, Carl. “[Images of items found at the Shake Village at Pleasant Hill.]” Photograph. Nevada, USA. c2009.From The Shaker Village at Pleasant Hill. https://commons.wikimedia.org/wiki/File:Boxes_in_the_Shaker_Village_at_Pleasant_Hill-RZ.jpg (accessed March 16, 2017).

“Look at What All She Got for Christmas!” Better Homes and Garden, 1958, advertisement. “Saltycotton,” Flickrcommons, taken 2010.

“[Unidentified stacks of home-canned food.]” Photograph. From Library of Congress: World War, 1939-1945 Home food processing United States. Transparencies– Color. https://commons.wikimedia.org/wiki/File:PreservedFood1.jpg (accessed March 16, 2017).

YouTube advertisements:

“The Tupperware Party – The Product & Its Many Home Uses – Storage to Gifts – 1950’s,” Historia – Bel99TV, 2013. https://www.youtube.com/watch?v=6ZyGasL0WYg

“Tupperware television commercial for their 10th anniversary,” Jeff Quitney, advertisement, 2016. https://www.youtube.com/watch?v=SV-K9KfFwBs