While Earl Tupper was the mastermind behind the invention of tupperware, Brownie Wise was instrumental in tupperware sales. Wise, a single mom, could see how great tupperware could be to have in the household and came up with the idea of a tupperware party. Women would host tupperware parties to get their friends to see how the product worked, what they liked and didn’t like as well as provide a fun and social atmosphere. Tupperware parties were revolutionary and helped to skyrocket tupperware sales.
Jeff Rose, “Tupperware Parties Transformed the 1950s”,www.shfwire.com, 10/7/99, http://www.shfwire.com/tupperware-parties-transformed-1950s/