{"id":24,"date":"2019-09-13T16:32:33","date_gmt":"2019-09-13T16:32:33","guid":{"rendered":"https:\/\/historyoftech.mcclurken.org\/headphones\/?p=24"},"modified":"2019-10-30T20:32:07","modified_gmt":"2019-10-30T20:32:07","slug":"test-blog-claire","status":"publish","type":"post","link":"https:\/\/historyoftech.mcclurken.org\/headphones\/test-blog-claire\/","title":{"rendered":"&#8220;That&#8217;s really worth smiling about&#8221; &#8211; Claire Starke"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"685\" src=\"https:\/\/historyoftech.mcclurken.org\/headphones\/wp-content\/uploads\/2019\/09\/image.png\" alt=\"This is a Koss Corporation ad from 1980 in a Sports Illustrated Magazine with Mona Lisa wearing headphones and captioned, \u201cEver wonder why she\u2019s smiling?\u201d.  \" class=\"wp-image-34\" srcset=\"https:\/\/historyoftech.mcclurken.org\/headphones\/wp-content\/uploads\/2019\/09\/image.png 496w, https:\/\/historyoftech.mcclurken.org\/headphones\/wp-content\/uploads\/2019\/09\/image-217x300.png 217w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNovember 24, 1980 Issue Viewer.\u201d Vault, <a href=\"https:\/\/www.si.com\/vault\/issue\/70915\/15.%20Accessed%2018%20Sept.%202019\">https:\/\/www.si.com\/vault\/issue\/70915\/15. Accessed 18 Sept. 2019<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1980, Koss Corporation put an ad in a Sports Illustrated Magazine with Mona Lisa wearing headphones and captioned, \u201cEver wonder why she\u2019s smiling?\u201d.&nbsp; They were advertising their new Stereophones. Koss claimed that it was a fraction of the cost of most speaker systems, and you could listen to it anytime of day, without causing a commotion. &nbsp;They said that Stereophones were something to smile about, referring back to the painting of Mona Lisa. &nbsp;I find advertisements to be the most interesting thing about products.&nbsp; I like to see how a company\u2019s marketing team sells to their audience, especially throughout time. &nbsp;During that time headphones were new and there were many competitors advertising their products as well.&nbsp; The company needed a way to stand out from the crowd to advertise the Stereophone.&nbsp; The Mona Lisa is a very popular painting, so putting a pair of headphones on her are going to make people stop and look the advertisement.&nbsp; They advertised their product in a funny and eye-catching way.&nbsp; Of course, this was the 80\u2019s, so younger people were still interested in art and history to an extent. &nbsp;If they advertised this same ad in 2019, the likelihood of kids and teens knowing who Mona Lisa is and the joke about her smiling would sadly be lost on them.&nbsp; I like this ad because it mixed history with the new the technological advancements of the time, not to mention it made me smile. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New Featured Image Source:  <a href=\"https:\/\/www.davison.com\/blog\/lend-us-your-ears-the-history-of-headphones\/\">https:\/\/www.davison.com\/blog\/lend-us-your-ears-the-history-of-headphones\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cNovember 24, 1980 Issue Viewer.\u201d Vault, https:\/\/www.si.com\/vault\/issue\/70915\/15. Accessed 18 Sept. 2019. In 1980, Koss Corporation put an ad in a Sports Illustrated Magazine with Mona Lisa wearing headphones and captioned, \u201cEver wonder why she\u2019s smiling?\u201d.&nbsp; They were advertising their new Stereophones. Koss claimed that it was a fraction of the cost of most speaker systems, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":140,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","czr-hentry"],"_links":{"self":[{"href":"https:\/\/historyoftech.mcclurken.org\/headphones\/wp-json\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/historyoftech.mcclurken.org\/headphones\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/historyoftech.mcclurken.org\/headphones\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/historyoftech.mcclurken.org\/headphones\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/historyoftech.mcclurken.org\/headphones\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":7,"href":"https:\/\/historyoftech.mcclurken.org\/headphones\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":162,"href":"https:\/\/historyoftech.mcclurken.org\/headphones\/wp-json\/wp\/v2\/posts\/24\/revisions\/162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/historyoftech.mcclurken.org\/headphones\/wp-json\/wp\/v2\/media\/140"}],"wp:attachment":[{"href":"https:\/\/historyoftech.mcclurken.org\/headphones\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/historyoftech.mcclurken.org\/headphones\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/historyoftech.mcclurken.org\/headphones\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}