{"id":84,"date":"2017-03-16T11:30:34","date_gmt":"2017-03-16T11:30:34","guid":{"rendered":"http:\/\/historyoftech.mcclurken.org\/tupperware\/?p=84"},"modified":"2017-03-26T20:59:21","modified_gmt":"2017-03-26T20:59:21","slug":"skeleton-outline","status":"publish","type":"post","link":"https:\/\/historyoftech.mcclurken.org\/tupperware\/uncategorized\/skeleton-outline\/","title":{"rendered":"Skeleton Outline"},"content":{"rendered":"<p><b>Skeleton Outline <\/b><\/p>\n<p><b>Proposals and Outlines-\u00a0<\/b>Under this tab we will post our project proposal as well as our skeleton outline for the website and documentary.<\/p>\n<p><b>Antecedents-\u00a0<\/b>Here we will list the antecedents that were used before Tupperware was invented, \u00a0we will also be posting corresponding images so that viewers can see what the available items looked like.<\/p>\n<p><span style=\"font-weight: 400;\">Storage Antecedents:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mason Jars<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pyrex (glass)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Glassware <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Oval wooden shakers<\/span><\/li>\n<\/ul>\n<p>Marketing Antecedents:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Department stores salesmen (women) <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Door to Door salesmen (birth control) <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Home parties (Brownie Wise, Stanley)<\/span><\/li>\n<\/ul>\n<p><b>History of Tupperware<\/b><\/p>\n<ol>\n<li>This section will talk about how Earl Tupper invented tupperware while he was making plastic products for the war. Although he had his products sold in stores and in house parties, his sales were not taking off and he was struggling to turn a profit.<\/li>\n<li style=\"font-weight: 400;\">This section will also discuss Brownie Wise, how she became involved with Tupperware and her impact on tupperware sales and beyond. Brownie Wise, currently selling products for Stanley Home Products and wanted to help Tupperware by increasing sales in the home. She was later promoted to VP of the Tupperware company.<\/li>\n<\/ol>\n<p><b>Impact of Tupperware<\/b><\/p>\n<ol>\n<li>This section will discuss how Brownie\u2019s home parties revolutionized sales, and empowered women to be entrepreneurs while working from home.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It will also discuss the impact that it has had on competing brands as well as how Tupperware has become a common household name for a product, even if they are a different brand.<\/span><\/li>\n<li style=\"font-weight: 400;\">Endorsed gender stereotypes by maintaining home space as a place for women, even though women could profit off of it.<\/li>\n<\/ol>\n<p><b>Documentary-\u00a0<\/b>Here we will post our mockumentary and the sources we used to produce it.<\/p>\n<p><b>Timeline\/storymap <\/b><\/p>\n<p><span style=\"font-weight: 400;\">-Antecedents: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing: birth control during 1930s<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brownie Wise marketing, <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Glass-precursor <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plastics: After WWII<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">-Tupperware\u2019s Evolution and Origin <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tupper\u2019s initial idea: playing with plastic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Meet with Brownie Wise=TUPPERWARE PARTIES. <\/span><\/li>\n<\/ul>\n<p>Documentary outline:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time frame: 10-15 minutes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yousef- Earl Tupper, narrator<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emma- Brownie Wise<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emily and Nicole- women at a Tupperware party<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1950s era style and dress<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mockumentary begins with Earl Tupper (a DuPont employee) tries to create a product with plastic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eventually creates Tupperware bowl and lid<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Struggles to sell product<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mockumentary will show Tupper\u2019s failed attempts to market and sell product<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brownie Wise notices that Tupperware was not selling at department stores<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brownie Wise and Earl Tupper meet on Tinder (maybe)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Meets Brownie Wise<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">She comes up with innovative way to sell Tupperware: Tupperware parties<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mockumentary demonstrates Wise marketing Tupperware to women at parties<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emma, Emily and\/or Nicole bring up antecedents (ie glassware) <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ex: \u201cMy food has gone bad!\u201d; \u201cMy glass container broke AGAIN!\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Wise also discusses how becoming a Tupperware entrepreneur is the best way for women to make money without<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A jealous Tupper grows resentful of Wise, confronts her and fires her after a year<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Flash-forward to modern age: Tupperware is a staple in kitchens across the country<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Talk about other products that have been influenced by tupperware or direct sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Companies like Glad and Pyrex enter the market and create their own \u201cfood storage containers\u201d <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Talk about how even brands that aren\u2019t technically tupperware (glad, ziploc, rubbermaid) people still refer to it as tupperware (common household name) \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Impact of tupperware: flash forward to a present day kitchen with tupperware<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emily and Nicole talk about how Tupperware is overlooked in our society<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ex: \u201cWe take Tupperware for granted.\u201d; \u201cWhat would we ever do without Tupperware?\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ghosts of Tupper and Wise proudly reflect on their contributions (maybe)<\/span><\/li>\n<\/ul>\n<p>List of media (image, videos, etc.).<\/p>\n<p><b>Iconic image:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Steinmetz, Joe, photographer. \u201c[Tupperware advertisement featuring a Joe Steinmetz photograph.]\u201d Photograph. C1958. From State Library and Archives of Florida. <\/span><a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Tupperware_advertisement_featuring_a_Joe_Steinmetz_photograph_(9005296853).jpg\"><span style=\"font-weight: 400;\">https:\/\/commons.wikimedia.org\/wiki\/File:Tupperware_advertisement_featuring_a_Joe_Steinmetz_photograph_(9005296853).jpg<\/span><\/a><span style=\"font-weight: 400;\"> (accessed March 16, 2017).<\/span><\/p>\n<p><b>Pictures and advertisements:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Brownie Wise Papers, 1938-1968, Archives Center, National Museum of American History. AC0509-0000003<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Catalog Advertisement\u201d scanned advertisement. <\/span><i><span style=\"font-weight: 400;\">Brownie Wise Papers<\/span><\/i><span style=\"font-weight: 400;\">, National Museum of American History Archives Center, circa 1949-1966. <\/span><span style=\"font-weight: 400;\">AC0509-0000066. <\/span> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEarl Tupper and Brownie Wise at the Tupperware factory in Farnumsville, Massachusetts,\u201d 1951, Smithsonian Institution, Washington D.C.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tupper, Earl. <\/span><span style=\"font-weight: 400;\">Open mouth container and nonsnap type of closure. US Patent <\/span><span style=\"font-weight: 400;\">2487400 filed June 2, 1947, and issued November 8, 1949. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTupperware Price and Order Form,\u201d scanned document.<\/span><i><span style=\"font-weight: 400;\"> Brownie Wise Papers<\/span><\/i><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">National Museum of American History Archives Center. Circa 1951-1959. <\/span><\/p>\n<p><b>Antecedent pictures:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">TwoScarsUp, photographer \u201c[Glass canisters made by Sneath Glass Company for Hoosier Cabinets.]\u201d Photograph. c2008. \u00a0From wikipedia commons. <\/span><a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Sneath_Glass_Company_canisters_for_Hoosier_Cabinets.jpg\"><span style=\"font-weight: 400;\">https:\/\/commons.wikimedia.org\/wiki\/File:Sneath_Glass_Company_canisters_for_Hoosier_Cabinets.jpg<\/span><\/a><span style=\"font-weight: 400;\"> (accessed March 16, 2017). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wycoff, Carl. \u201c[Images of items found at the Shake Village at Pleasant Hill.]\u201d Photograph. Nevada, USA. c2009.From The Shaker Village at Pleasant Hill. <\/span><a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Boxes_in_the_Shaker_Village_at_Pleasant_Hill-RZ.jpg\"><span style=\"font-weight: 400;\">https:\/\/commons.wikimedia.org\/wiki\/File:Boxes_in_the_Shaker_Village_at_Pleasant_Hill-RZ.jpg<\/span><\/a><span style=\"font-weight: 400;\"> (accessed March 16, 2017). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLook at What All She Got for Christmas!\u201d Better Homes and Garden, 1958, advertisement. \u201cSaltycotton,\u201d Flickrcommons, taken 2010. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c[Unidentified stacks of home-canned food.]\u201d Photograph. From Library of Congress: World War, 1939-1945 Home food processing United States. Transparencies&#8211; Color. <\/span><a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:PreservedFood1.jpg\"><span style=\"font-weight: 400;\">https:\/\/commons.wikimedia.org\/wiki\/File:PreservedFood1.jpg<\/span><\/a><span style=\"font-weight: 400;\"> (accessed March 16, 2017). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube advertisements:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe Tupperware Party &#8211; The Product &amp; Its Many Home Uses &#8211; Storage to Gifts &#8211; 1950&#8217;s,\u201d Historia &#8211; Bel99TV, 2013. <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=6ZyGasL0WYg\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/watch?v=6ZyGasL0WYg<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">Tupperware television commercial for their 10th anniversary,\u201d Jeff Quitney, advertisement, 2016. <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=SV-K9KfFwBs\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/watch?v=SV-K9KfFwBs<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skeleton Outline Proposals and Outlines-\u00a0Under this tab we will post our project proposal as well as our skeleton outline for the website and documentary. Antecedents-\u00a0Here we will list the antecedents that were used before Tupperware was invented, \u00a0we will also be posting corresponding images so that viewers can see what the available items looked like. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/historyoftech.mcclurken.org\/tupperware\/uncategorized\/skeleton-outline\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Skeleton Outline&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-84","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/historyoftech.mcclurken.org\/tupperware\/wp-json\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/historyoftech.mcclurken.org\/tupperware\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/historyoftech.mcclurken.org\/tupperware\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/historyoftech.mcclurken.org\/tupperware\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/historyoftech.mcclurken.org\/tupperware\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":4,"href":"https:\/\/historyoftech.mcclurken.org\/tupperware\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"predecessor-version":[{"id":91,"href":"https:\/\/historyoftech.mcclurken.org\/tupperware\/wp-json\/wp\/v2\/posts\/84\/revisions\/91"}],"wp:attachment":[{"href":"https:\/\/historyoftech.mcclurken.org\/tupperware\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/historyoftech.mcclurken.org\/tupperware\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/historyoftech.mcclurken.org\/tupperware\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}